It's interesting that he's made this visual mistake even as a person whose main concern is the product. So many photographers/videographers make the same mistake, and I guess he's copied them rather than thinking through what his market needs.

The error is basically to film the product as if it was a sexy woman. I'll put it bluntly: I don't want to fuck your product. I might want to buy it but only if you show me the practical details. (Speaking generally - I'm not in the market for a coffee machine). Videos that solely try to convey allure and mistique are a net negative for the vast majority of products.