They certainly spent a gazillion dollars advertising on every billboard and subway car in Manhattan.
Yeah, this sort of stuff seems incredibly short-sighted. It gives me queasy "methinks the lady doth protest too much" ExpressVPN vibes.
I didn't know about that, but they have this to say about it: https://mullvad.net/en/blog/advertising-that-targets-everyon...
I never said I was against their AFK advertising. The EU chat control advertisement was great. The NYC stuff is pretty meh. Advertisement is was on my brain. I mostly treat it like that.
I just find it weird that there seems to be so many companies spending a seemi gly infinite amount on affiliate advertisement (through bought reviews) and on influencer ads.
And of course prefer that they are in a jurisdiction that isn't a haven for shady companies.
In short: I like them because there is little bullshit and they seem to be OK. I don't think I could ever trust PIA or all of those companies.