Maybe they're into something?
The continuous bandwidth of teletext was only 324 Kbit.
The main innovation of Sega Channel (and similar approaches from about the same time) was allocating a whole TV channel exclusively to data.
It's tempting to wrap it in fake horizontal/vertical blanking so it still looks like a TV signal (and you can send it through existing equipment that's expecting a TV signal). Essentially just Teletext but using every single line.
But what Scientific Atlanta created is much closer to cable internet. The total bandwidth number is notable, each 6Mbit carrier uses 3Mhz of bandwidth, so the two of them add up to 6Mhz, which is how much bandwidth a standard NTSC channel occupies.
I suspect this is because they have rented a single TV channel worth of bandwidth on the Galaxy 7 satellite for disruption to local cable companies.
Splitting into two 3Mhz carriers has the additional advantage of allowing the receiver design to be simpler, it only needs to tune into one at any time.
This was over cable TV, so not very difficult to obtain these rates compared to general broadcast TV. Cable internet service rolled out in this time period with downstream rates of 40 Mbps per 6 MHz channel.
It was typically used to transmit pages of information (news, weather, etc.) that could be viewed directly on the TV, but the BBC's Ceefax[2] Teletext service was also used to distribute software to the BBC Micro, when equipped with the appropriate Teletext Adapter[3].
In a similar fashion to the Sega Channel system, the Teletext system would broadcast looped data, with popular pages (such as news and weather) being repeated frequently so they would load quickly, and less popular pages taking longer to load (or more accurately, to wait for the next time they appeared in the looped data).
I was interested to see that the Sega system used a bitrate of 8Mbps, which sounded pretty high for the mid-90s, but I see that Teletext had a bitrate of almost 7Mbps for PAL broadcasts, despite being roughly 15 years older!
[1] https://en.wikipedia.org/wiki/Teletext
[2] https://en.wikipedia.org/wiki/Ceefax
[3] https://en.wikipedia.org/wiki/BBC_Micro_expansion_unit#Telet...