because you're ignoring the thousands that failed, I suppose. Survivor's bias will do that. I wouldn't call Torn Banners a large studio and that's the other half of this article.
> why does Ubisoft keep failing despite ownings some of the biggest IPs in the industry
because "succeeding" for a company the size of ubisoft is no longer just "making a fair profit on games and coasting about to make more games. Which is what most not-large studios strive for. And because they use these failures as an excuse to not say the quiet part out loud in that they are preparing for a recession. You'll at best hear "economic headwinds". People woulda been laid off no matter what.
The fact that not just ubisot but virtually every lage studio this year has been doing this shows that this isn't some speciic ubsoft failure. And the profits sugggest this isn't some upcoming 2nd collapse. But you gotta read between the lines, and you're not even reading the same book to begin with.
Ubisoft is always making profit but their profit margin getting smaller and smaller so that one day (if this continues), executives will begin to sack developers to keep their high salaries intact while pandering to shareholders.
So yeah, it's intentional, not a conspiracy. It's the emperor's new clothes. Nobody working there wants to point out flaws in the games they're making (like having a black samurai in medieval Japan as a main character) for fear of being called a racist/bigott, so everyone goes along with it till the studio collapses.