I've been familiar with the Sperry logo for about 50 years, but only because dad had bought a New Holland combine in late 1969 that sported the Sperry New Holland logo. It wasn't until more recent times that I learned the company was a conglomerate engaged in diversification but primarily known for large computers.

New Holland went through a few iterations until being purchased by the Fiat group. It is a part of CNH with its sister company of Case IH.