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Re:Show HN: I am Building a Producthunt alternative by yyuugg on Tuesday November 26, 2024 @02:09AM (#42243205)
In American English "next best thing" means second best. It is used to suggest an alternative when you can't get what you want. "Don't have Coke, maybe get a Pepsi, it's the next best thing."

"Next big thing" means upcoming good thing.

Re:Show HN: I am Building a Producthunt alternative by _heimdall on Tuesday November 26, 2024 @07:53AM (#42245273)
I've seen it used both ways, "next best thing" is one of those phrases at least in American English that is highly context-dependent.
Re:Show HN: I am Building a Producthunt alternative by lolinder on Tuesday November 26, 2024 @08:56AM (#42245755)
Which still makes it a bad choice for marketing copy.

They want something that isn't likely to be misinterpreted, and I've never seen that phrase used to mean "next big thing", only "second best".

Re:Show HN: I am Building a Producthunt alternative by Zandikar on Tuesday November 26, 2024 @05:13PM (#42250645)
As an American, I can't recall "The next best thing" ever meaning "second best' but rather the up and coming latest and greatest thing.

Big country though, could be a regional thing.