Many people remain fascinated by Apple and the small choices that (traditionally) give their products a sense of careful and attentive design and engineering.

So there's both a supply of people eager to pick their products apart and a market of people eager to hear about all the little details and secrets.

While Apple probably does seed some stories intentionally, as their PR teams are sharp, they don't need to be doing so for swarms of these reports to pop up after announcements and first shipments.