It's just getting a lot more attention everywhere, as evidenced by Google Trends.

https://trends.google.com/trends/explore?date=today%203-m&ge...

There is an obvious need for Twitter-like platforms, but Twitter/X has become too right-wing for many users. The left needs a place to talk and vent about the election, and Twitter is no longer friendly to that. Therefore, Bluesky is taking off due to that event.