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Re:What should a logo for NeXT look like? (1986) by mannyv on Monday November 04, 2024 @12:20PM (#42043759)
Paul Rand believed that the logo was a representation of the company. Its job was to promise as to what the company was about, and it was up to the company to fulfill that promise.

I wonder what his thoughts were re: political logos, like the Communist Hammer & Sickle and the Nazi Swastika.

Re:What should a logo for NeXT look like? (1986) by em-bee on Monday November 04, 2024 @01:59PM (#42044898)
isn't that pretty much the same thing? sell a product or an ideology. the logo is a representation of a brand that allows people to identify with it