Re:Apple Acquires Pixelmator
by toinbis on Friday November 01, 2024 @12:06PM
(#42018356)
Well done team Lithunia! Remember hearing Pixelmator founders giving a speech ~12 years ago. They were very vocal and repeated this many times: "Our marketing strategy is to just focus on the product". Not sure I agree with that statement, but they sure seem to followed it thoroughly. Congrats on the acquisition!
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Re:Apple Acquires Pixelmator
by mattgreenrocks on Friday November 01, 2024 @12:16PM
(#42018487)
Nice change of pace from the current zeitgeist of, "you should really be Extremely Online to have a chance!" that is oft-repeated by...Extremely Online people.
> "Our marketing strategy is to just focus on the product".
I wish more companies had this perspective, in contrast to the "Barely MVP and mostly marketing spend" to get the most signups / MAU in hopes of an acquisition.
Re:Apple Acquires Pixelmator
by jbverschoor on Friday November 01, 2024 @01:37PM
(#42019482)
People tend to forget that product is one of the Ps
Marketing is not the same as promotion
Time and patience pays when you have a great product.
I use it for ages, and did not get to know it through promotion or advertisement or campaign but reputation. And I stayed, updated not because some chatter buzz or famousness or other face matter but because it was good for me. Their strategy worked then and there.