They've certainly engaged in a lot of privacy theater before. For example
> Apple oversells its differential privacy protections. "Apple’s privacy loss parameters exceed the levels typically considered acceptable by the differential privacy research community," says USC professor Aleksandra Korolova, a former Google research scientist who worked on Google's own implementation of differential privacy until 2014. She says the dialing down of Apple's privacy protections in iOS in particular represents an "immense increase in risk" compared to the uses most researchers in the field would recommend.
> Apple oversells its differential privacy protections. "Apple’s privacy loss parameters exceed the levels typically considered acceptable by the differential privacy research community," says USC professor Aleksandra Korolova, a former Google research scientist who worked on Google's own implementation of differential privacy until 2014. She says the dialing down of Apple's privacy protections in iOS in particular represents an "immense increase in risk" compared to the uses most researchers in the field would recommend.
https://www.wired.com/story/apple-differential-privacy-short...