Re:Why is it only enterprise or consumer internet story?
by monsterix on Monday July 02, 2012 @04:59AM
(#4188020)
Yes, EwanToo we've received a ton of feedback on this. We'll update our app before day-break tomorrow. So you mean to say the language on the enterprise pages would be affecting the current sign-up rate.
I agree, so perhaps a little more time to experiment with better iteration.
[Edited for spellings]
Re:Why is it only enterprise or consumer internet story?
by EwanToo on Monday July 02, 2012 @07:15AM
(#4188350)
I think it would affect sign ups, yeah - business buyers are generally very conservative, the bigger the company, the more conservative they become.
Selling to big companies generally means you have to behave in a very dry, almost dull manner yourselves, though there are a few exceptions to the rule.
Take a look at the Google Enterprise website [1], it's very different from a normal Google product page, with statements like "Maximize website ROI and internal productivity with Google-powered search for your website or intranet."
And the answer to the "Are there any discounts?" question is just plain odd.
If you're looking to sell to corporations, you're going to need to polish the pages they read more, or have an absolutely amazing product that they'll sign up to anyway.
Other than that though, I don't think 700 free accounts to 1 paying account is that bad - the real questions seem to be can you afford to run the website at that ratio of free to paying accounts, and can you convert a percentage of your free users into paying enterprise accounts?
[1] - https://bubbleideas.com/plans