Photoshop is £30 a month. NASDAQ.com reports their net profit to be 40% and elsewhere they're reported to gross $20B revenue.

I think they can afford the ML based content generation costs without increasing prices.

They might do it anyway though. I have the "all apps" subscription but it's not actually everything they make any more, all their "Substance 3D" tools are another $50/mo. I can easily see this feature getting most of its functionality locked behind that extra subscription the way Illustrator's new 3d tools just give you a tiny handful of materials without that.

Oh for sure, their implementation is slicks and they're somewhat of a monopolist. The whole "free to educational institutions" really worked well for them and MS.

I don't doubt they will put prices up, just boring they don't need to.

Adobe had 41% profit margin in 2020, but otherwise in the 25% to 30% range since 2018.

https://www.macrotrends.net/stocks/charts/ADBE/adobe/profit-...