I find the painfully obvious commentary insulting. It's like reading an office supplies catalog, "Our elastic bands come in many useful colours, and incorporating it's classic, world renowned, dimensions, can be used to put your original mark on a simple, multi-functional binder to keep all those important things together." IT'S A RUBBER BAND!

Of course if the logos weren't obvious, they wouldn't be good logos now would they?

Love, Captain Obvious