I would guess that the more expressive type system is very nice but I don't expect memory safery features to be that useful in this context. Would like to hear from someone with real world experience on that.
Definitely much easier than in C, where I've resorted to using Ragel for safely parsing serial protocols (and also in Go!) since it generates a single small dependency free source file containing the state machine and your "actions", but nom is much more expressive.
Parser combinators are notoriously poor performance and memory-wise. They are somewhat nice to write if you like the style and don’t mind the tax but we are talking about ESP32 here.
Unless they are inexperienced, the issue is unlikely to be the state machine anyway and more likely to be in how they manage buffering of long message to avoid running out of RAM.
Another nice resource for Rust embedded is https://embassy.dev/ which also supports STM32, Nordic chips, and RP2040.
IMO, the coolest feature about Rust embedded is that Async Rust works! This makes building a HTTP server for your embedded chip easy.
Basically, this is a company who uses ESP32 to read serial data from batteries using UART and retransmits it in json over MQTT. They apparently had buggy C code to do that (for unspecified reasons) and successfully rewrote that in Rust.
Conclusion, you can write ESP32 code in Rust. No information on what that actually entails sadly.