Hour-long meetings about whether the copy should read "data center," "datacenter," "data-center," or whether it is really even correct to say any of these at all. And then negotiating with the design folks to fit in the extra character. Only to throw it all away because nobody thought about the fact that it has to support 5 different languages.

I wish I was kidding. Used to work at a place that did crap like that, pulling in developers for these time sucks because "only they really know the correct technical usage for our industry."