> Why would you prioritize company success in a world […]

Exactly. If you don't want to work, or don't care about your work, that's fine. There are other people who care and want to work, and care about their colleagues, and they'll show up or the company will go bust.

> Why would you do that?

Everyone has to figure that out for themselves. It's the same as asking "why do I work here?"

I'm thinking of the games industry: https://theconversation.com/the-video-game-industry-is-boomi...

You have people who care about their colleagues, care about the product, want to work, often crunch voluntarily, the company makes a profit, and they still get laid off. That is .. well, it's sustainable in that you can always find more fresh grads willing to work in games, at the expense of leaving a trail of burned out and disgruntled former employees behind you, but it's also driving unionization.

I get where they're coming from as excellence does require grinding - the idea of a 3 week bootcamp into mastery (of anything) is a pure sales pitch; on the flip side the grind's a means to an end, usually, and I am doubtful that goal is "become indentured to a company" when they've just built up the skills to found one.