The article is devoid of content, entire text can be summarized as "strategize your strategy", "do the right thing at the right time", and other such gibberish.

The point of the article is to plug something called "appstark", which as best I can tell is a library + service combo to collect and aggregate user feedback from inside iOS apps. Their web site a train-wreck of an attempt to explain what the service does, papered with "free trial start now!!!" buttons.

Frankly, a short and to the point explanation of what the service does would be more welcome here than this spam.

Feedback is awesome. But, I guess you could've reduced a bit of causticness in it.

This is the video, I want everyone on internet to watch - "A real person, a lot like you" - http://www.youtube.com/watch?v=cfwwHa-7Ux8

PS/Disclaimer: Not directly affiliated to them. Founders are my friends!

You're probably right, I was (still am) irked by the amount of nonsense I had to wade through before I got something tangible out of my time investment. In my defense I provided something useful to go with the my "causticism", so I can claim my heart was in the right place all along. :)

Thanks for the feedback Denis. We will improve and try to do better next time.

The one thing that I find most difficult is how to actually recruit new, quality beta testers, which the article doesn't really touch upon. I've had some success from sending out personal tweets, giving sneak peeks of upcoming projects on dribbble and emailing bloggers to give me a shout out.

Never the less, the signal to noise ratio has always been very high.

Prior to Appstark, we were building games and we had to recruit beta testers. We recruited around 800 beta testers for our game on Android, all without a single blog covering us. I will do follow up post about it.

I don't know what I was expecting. The title was, after all, "How to beta test your mobile apps".