Re:The Rise of Worse Is Better (1991)
by hammock on Monday October 07, 2024 @05:36PM
(#41771325)
Love that. Well-done marketing* can orient a consumer into a preferred "local optimum territory" , leading to satisfiction(?) and sales
* For example, the limited selection of candy at the checkout aisle. All you have to do is get your brand in there. (Placement on the 4P's)
* Or, "best credit card for travelers." By offering travel rewards, you can acquire a group of cardmembers even if, e.g. a more valuable cashback card could have gotten them even greater benefits (Promotion on the 4P's)
* For example, the limited selection of candy at the checkout aisle. All you have to do is get your brand in there. (Placement on the 4P's)
* Or, "best credit card for travelers." By offering travel rewards, you can acquire a group of cardmembers even if, e.g. a more valuable cashback card could have gotten them even greater benefits (Promotion on the 4P's)