Although, frankly, whenever I see the Quanta URL I tend to skip straight to the comments. It's too verbose to my taste, I just want to understand what the discovery is about, get an understanding of the substantive details without too much prerequisite knowledge, and understand the impact on other research and possibly on applications. But I start reading the article, and it always reads like a biography. The writing is excellent, but I'm afraid I don't always have the time for the literary angle. I am willing to spend a while understanding it but focusing on the meat of the science, the peripheral story comes after if I'm curious.
Exactly because of the more literary prose that I know I will enjoy but need the time to appreciate. Also, I don't think I've ever had to spend more than 10 minutes to read one of their articles, it's time well spent, or maybe I'm just nostalgic for longer-form magazines that I miss from my younger years.
I came across MTW’s “Gravitation” as a student in the 70’s and it inspired a positively unreasonable desire to own a copy just because it looked so beautiful. Couldn’t afford the doorstop of a book at that time but happily it is still in print 50 years later.