Filtering out billboards on the highway is reducing their impressions, and thus reducing the money that ultimately goes into repairing the road you're driving on.

The modified AR device will instead filter ads, but charge 0.03 cents per ad filtered, and each advertiser will get 0.02 cents each time their ad is filtered. Facebook of course keeps the remaining 30% for facilitating the ad and anti-ad marketplace.

Eventually there will be a bidding war where advertisers will require you to pay 0.10c not to view their ad, which they'll have made increasingly unpleasant to look at, and you'll have to adjust your device's balance and payment thresholds to avoid getting hit by AR jumpscares as you drive around.

Anyway, I pay on average $0.35c per youtube video not to look at ads based on the cost of youtube premium vs the number of videos I watch in a month, so honestly the above price-point seems like a good deal.