No. Lets be clear: Google absolutely could have continued in their plan. They’d be doing what Apple and Mozilla already do today, after all. The problem is that Google’s alternatives to allow tracking by ad providers have run afoul of regulators and Google isn’t prepared to lose that ad revenue.

Apple and Mozilla can do it because they don't have as much browser market share as Google, and they don't run their own advertising businesses.

Yeah it's almost like there's an inherent conflict in one company being the leading browser provider and advertising broker!