? Everyone of these products, took of as a high risk venture- a risky bet, mostly guided by the assumption of the success inherited with a producer - aka the talent. The sure-fire successstory brand names they became after the risky bet paid off. Which makes them - yes, transportable, containerize-able, high-value "content", in hindsight.

And hindsight is not the same game, with all information revealed. And mass-producing them, has steadily deteriorated the value shipped in the containers. Which made more of them necessary, better organized, cheaper. Which looks like a great success until you realize that the value of anonymous goods traded in the standardized box has deteriorated and the impressive need for volume is a sign of decay.