Sure, but this isn’t one of those AI startups like Humane where you’re expected to drop $800 on a brand new thing. Most people aren’t buying the top end models and they probably aren’t paying full price due to promos, trade-ins, etc.

That means Apple has a much simpler problem: they don’t need to convince you that AI as a concept is worth hundreds of dollars, they just need to convince you that the hundreds of dollars you were already going to spend on a smartphone should go to them instead of Samsung or Xiaomi.

Are you sure ? People do not move in significant numbers from Android anymore, a lot of people just do not want to learn a new interface and workflows and happy with their ecosystem.

Anecdotally I tried to get my dad to a iPhone 14 and shift from Android, he basically kept using his Android and never switched,so my mom is using that device now(along with an Android) not too happily just cause no else one is using it and will switch back to Android fully next upgrade. There are plenty of people who simply prefer the Android interface or by now so used to it that don't want to change and vice-versa. I myself use and need both and cannot imagine exclusively committing to one ecosystem.

Inertia is real but that would make it all the more important not to lose existing users or appear behind to new buyers.