It's not about mutable memory attacks, it's about not understanding the purpose of argv[0]. argv[0] is an argument, you are supposed to be able to set it to whatever you want. You are not supposed to rely on an argument to identify a program, that is nonsensical.

The problem here isn't argv[0], the problem is security software not understanding what argv[0] is and if you want security software to better be able to identify processes, the solution isnt changing argv[0], it's implementing an actual process ID checking.