Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by burrokeet on Wednesday June 20, 2012 @10:53PM
(#4140300)
You might be curious to know that the Burger King in Half Way Tree (a major crossroads in Kingston for those who don't know) had something like the largest grossing grand opening of any BK in the world when they opened on New Year's Eve in 1988. Funny place Jamaica - Pepsi, Blackberry and Burger King instead of Coke, iPhone and McDonalds.
Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by oz on Friday June 22, 2012 @06:39PM
(#4149244)
Wow, didn't know that! Last time I was there, I brought a flask of J Wray with me. You should have seen the looks on everybody's face when I uncorked it and started pouring it into the orange juice...I offered some whoever wanted, but no one took me up on the offer....fun times :)
Oh, and you're perfectly right: "Pepsi, Blackberry and Burger King instead of Coke, iPhone and McDonalds."
Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by phene on Wednesday June 20, 2012 @05:45PM
(#4139282)
You had me until "YOLO."
I grew up in rural Jamaica, where there was no fast food, but I came to the capital city (Kingston) twice per month, where we would always eat at KFC. So I'd never had a burger before (KFC dominates every fast food chain in Jamaica).
When I was maybe 12 or 13, we had a class trip to Kingston, and after the outing, we went to a McDonalds.
So I'm standing in the line, and looking at the ad suspended from the ceiling. I wondered "how in the world could someone eat something so big!" I decided to order it anyway. You only live once.
Imagine my disappointment when the tiny box came back with an even tinier burger. I felt cheated, almost to the point of anger.
Anecdotes aside, this is genius marketing by McDonald. No PR-speak, no cover-up, but rather: "Are the burgers in the ad different from the store? Sure!!! Come on in, let me show you everything. See, we do A, B, and C and that gives us D!" That deflates any possible anger and makes it look like they have nothing to hide.
She deserves a raise.