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A comment on Why Your McD's Burger Doesn't Look Like the One in the Ad. Parent comment

Re:Why Your McD's Burger Doesn't Look Like the One in the Ad by petermonsson on Wednesday June 20, 2012 @03:01PM (#4138554)
"everyone knows that they use photoshop, so why bother?"

I think this is a great comment, but I disagree a bit with the reasoning in this tiny bit of your comment.

I think that it is important that they show exactly how much they "cheat" with photoshop because they only "cheat a little". If you're critical of McDonalds, you will assume that they photoshop and that they photoshop a lot. To combat such a misconception it is important to show how little you need to photoshop by showing "all of it".

But other than that, I agree with you. Well done, McDonalds. I don't like your food, but I appreciate your honesty.

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Re:Why Your McD's Burger Doesn't Look Like the One in the Ad by eykanal on Wednesday June 20, 2012 @03:23PM (#4138673)
Very good point, the degree to which they cheat is important, and they took advantage of the video to emphasize that. Smart of them.
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Re:Why Your McD's Burger Doesn't Look Like the One in the Ad by MichaelApproved on Wednesday June 20, 2012 @08:14PM (#4139863)
You go from "Cheat" to understanding that they're "Cleaning up the photo"

Viewers probably find themselves saying "That makes sense. I can see why they'd want to clean up the photo and missing seeds"

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