Making current voice agents reliable is incredibly time-consuming and complex. This challenge has kept many teams from pushing their agents into production. Those who do launch often release a very limited, basic version to minimize risk. We frequently talk to teams in both camps.

As a result, there aren't many 'killer' voice products on the market right now. But as models improve, we'll see more voice-centric companies emerge.

Teams are already calling their agents by hand and keeping track of experiment runs in a spreadsheet. We're just automating the workflow and making it easier to run experiments!