A release of the 9th model of a phone is not "change", the change lies in the past for devices like this. I believe general statements like this increases the cynicism of those that don't really feel invested in the soft- and hardware landscape of current-day smartphones and there is a lot of reason for that in my opinion.

Essentially get the same product with improvements that are only another iteration. The Pixel 9 might be a good device comparatively, but I would be more surprised if people were too hyped about it. The larger context of hype and Google is relevant here as well.

First question I had when hearing about a Google phone is, if they try to make it harder to block advertising. I don't believe the thought is too unreasonable, is it?