Re:How we reduced our cancellation rate by 87.5%
by shadowmint on Sunday June 17, 2012 @05:34AM
(#4122578)
I agree, felt the same way when I hit that at the end.
In his defence though, to be fair, this article says:
1) What the problem was.
2) What he did.
3) What he found out.
4) What actions he took as a result that lead to the improvement.
That's a lot more than you get from other conversion experts I've seen (usually the write ups I see stop at (2) or (3) and you're left with the pay-for-more-info).
Seeing exactly what actions were taken for each of the things they found makes me err on the side of, yeah, this was a cool post, not just a sales plug.
It's really good to see this sort of stuff turning up on HN.
In his defence though, to be fair, this article says:
1) What the problem was.
2) What he did.
3) What he found out.
4) What actions he took as a result that lead to the improvement.
That's a lot more than you get from other conversion experts I've seen (usually the write ups I see stop at (2) or (3) and you're left with the pay-for-more-info).
Seeing exactly what actions were taken for each of the things they found makes me err on the side of, yeah, this was a cool post, not just a sales plug.
It's really good to see this sort of stuff turning up on HN.