Few years ago “long burn” story telling was hot and we are still feeling the effects. Take any show on Netflix and it will be 8 45min episodes from which first 3 are absolutely garbage filler.

Youtube learned the wrong lesson and started to optimize the algorithm for retention and length. It is annoying to click for a review of some product that looks like a lengthy one with probably tests and what not only to see painfully slow unboxing and a wikipedia read of the history of the product and company and then sponsor read and then they turn on the device for a minute and give arbitrary score.

Exact same info could have been communicated in 30seconds, but then they wouldn’t get sponsor money and mid video ad roll

I beg to disagree. I don’t watch movies to “get information”. I watch movies (and long form YouTube videos) to be entertained. Why travel places? You can look up photos and videos online and get the same “information”.

I don't get the strawman you are trying to construct here. Most of Youtube is not movies

10 minutes of a shitty movie is too long, but one great movie might be not enough and I want a TV series out of it!