This idea that there is a solution to every problem if you only knew about it is a hallmark of these things. A lot of products are solutions looking for a problem, and they work very hard to make you think you'll have a problem if you don't buy the product.

As an example, a pest control company canvassed one of my friends' cul-de-sacs and essentially threatened to send all the pests into his house by poisoning them and repelling them from all the neighbors. If you have a pest problem exclusion is usually cheaper and better than poison or repellent. My wife paid for trapping and control on her house for years and then I went around over the course of a couple of weeks and closed the gaps in her siding that were added by telecommunications companies like Verizon and AT&T and Comcast over the years. Mysteriously the pest problem went away after that.

So it's not always the case that the product being advertised is a net positive. Often it's net neutral or net negative. But the advertiser sure wants you to do it anyway.