It's absurd that you have to become a being of continuous price comparison in order to be considered conscious. This is predatory behaviour loaded with decades of psychological research around manipulation strategies to increase purchases (e.g. price anchoring, physical positioning on shelves, store layout).

These things only work because of innate human biases and cognitive defects. The idea that anyone less than a pure rational being lacks consciousness is just silly. There's a huge power imbalance which is systemically leveraged against the consumer and it's more useful to see this as a designed aspect of the system rather than the collective individual failures of "nearly all the consumers"