we actually also saw this historically with openGL. openGL comes from an ancient company whispered about by the elderly programmers (30 + year old) known as SGI. Originally it was CLOSED SOURCE and SGI called it "SGI-GL" for a computer codename IRIS which was cool looking with bright popping color plastic and faux granite keyboard. Good guy SGI open sourced SGI-GL to become what we called "openGL" (get it, now it's open), and then it stuck.

That's all to say NVIDIA could pull a SGI and open their stuff, but they're going more sony style and trying to monopolize. Oh, and SGI also wrote another ancient lore library known as "STL" or the "SGI Template Library" which is like the original boost template metaprogramming granddaddy