Re:Apple Vision Pro U.S. Sales Are All but Dead, Market Anal...
by jonwinstanley on Friday July 12, 2024 @06:36AM
(#40944304)
Sorry, I shouldn’t have been so specific. I meant come back in a few years and see where the product is once it’s had a few revisions.
I personally think it’ll be a big success but have no idea how long it might take.
After all, why would they release a v2 next year? What significant improvements could they make in that time that would entice new customers - or entice existing customers to upgrade?
The MacBook is a work device used by many professionals and can easily be justified as a recurring business expense. The iPhone is a relatively cheap device whose sales are bolstered by affordable payment plans offered by US carriers. These devices sell in huge volumes and it makes sense for people upgrade them often, so there's a lot of money to be had in frequent iterative releases. That's just not the case with the Vision Pro.
If Apple releases a new Vision Pro, it will need to be a big upgrade - or a cost-down model with a more accessible price point.