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A comment on Neal Stephenson wants to revolutionize sword fighting video games. Parent comment

Re:Neal Stephenson wants to revolutionize sword fighting vid... by ArmstrongRSBC on Saturday June 09, 2012 @02:33PM (#4088846)
Looks like a PR stunt to me. Not that that's a bad thing.

The production alone on that video

$$$

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Re:Neal Stephenson wants to revolutionize sword fighting vid... by mbreese on Saturday June 09, 2012 @03:18PM (#4089014)
It also helps to establish your market and discover what the audience really wants. It's great market research where you can have your potential customers give you feedback throughout the process.
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Re:Neal Stephenson wants to revolutionize sword fighting vid... by mehulkar on Saturday June 09, 2012 @02:37PM (#4088859)
Interesting how Kickstarter can be used both for PR and actual fundraising.
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Re:Neal Stephenson wants to revolutionize sword fighting vid... by dfc on Saturday June 09, 2012 @02:51PM (#4088917)
I always thought PR was a component of fund-raising.
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