Elsewhere, I've read of softening in live sports viewership. Though SuperbOwl viewership trends are still apparently increasing: "Super Bowl nabs 123.4 million viewers, according to CBS" (2024) <https://www.nbcnews.com/news/sports/super-bowl-ratings-rcna1...>. Swift may have been a factor.
"Live sports are headed to streaming services, and audiences are ready" <https://www.nielsen.com/insights/2022/live-sports-are-headed...>
Elsewhere, I've read of softening in live sports viewership. Though SuperbOwl viewership trends are still apparently increasing: "Super Bowl nabs 123.4 million viewers, according to CBS" (2024) <https://www.nbcnews.com/news/sports/super-bowl-ratings-rcna1...>. Swift may have been a factor.