umm i looked again. the top right and huge banner don't say what you share. but i found this in a list with some other stuff:

- Easily share photos, events, messages, and interesting links

ok, but i can do that with email. it's not clear to me what's the point?

I had a look at the "See what you can do" video, it looks like a faster, simpler alternative to using social-networking sites and family newsletters etc.

@Jason Really like the look of this! I just hope releasing so late in the holidays (pre-thanksgiving I could see this service really taking off) won't affect it's adoption too greatly. Anyway, Thank you and Merry Xmas!

It needs to get the point across without watching a video.