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A comment on Japan's Mini Kei-Truck Sales Surge in US Despite Safety Concerns. Parent comment

Re:Japan's Mini Kei-Truck Sales Surge in US Despite Safety C... by jabart on Friday June 28, 2024 @10:51AM (#40821172)
They likely have a capacity issue. The same plant that makes Broncos (huge sellers) also make the Mavericks which added a third shift in 2023. Some Ford plants already run three shifts, Kentucky Truck plant did for the longest of times. I think Ford has one entire factory dedicated to F150s. Ford has two weeks a year to add a new model to a factory, car manufacturing is very inelastic.
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Re:Japan's Mini Kei-Truck Sales Surge in US Despite Safety C... by red-iron-pine on Friday June 28, 2024 @11:12AM (#40821437)
Worth noting that Broncos are basically just the SUV version of the Maverick; same chassis.

Pretty common for a lot of truck-SUV builds, like how the Toyota 4Runner is bascially just an enclosed Tacoma; essentially a Hilux-based SUV

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Re:Japan's Mini Kei-Truck Sales Surge in US Despite Safety C... by jqpabc123 on Friday June 28, 2024 @12:38PM (#40822345)
They likely have a capacity issue.

Why build a Maverick when a Bronco sells for $15K more.

They have a capacity issue --- and little motivation to solve it.

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