Re:Visa, Mastercard $30B swipe fee settlement rejected by US...
by franga2000 on Wednesday June 26, 2024 @02:20PM
(#40802861)
Where else would they go? The 3DS process depends on your issuer, not the merchant, so the process is the same no matter where you shop.
Regarding your last question, about the 15 seconds friction, you should work for a bit in online commerce to see how fast people give up paying if there's even a little inconvenience in the checkout process and go somewhere else they perceive it makes their shopping experience easier. The biggest drop in conversion rates happens at the checkout stage.