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Re:BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete... by boznz on Sunday June 23, 2024 @02:07AM (#40765129)
Maybe the car makers should gamify it the otherway with high scores for most MPG or KM/KWH for each model, it would be interesting to see even if not competing
[ Parent | on HN ]
Re:BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete... by kstenerud on Sunday June 23, 2024 @02:08AM (#40765131)
It's a very simple messaging fix:

Current messaging: "You emitted more CO2 than X% of other BMW [insert model name here] drivers."

Better messaging: "You emitted less CO2 than X% of other BMW [insert model name here] drivers."

Now you turn the competition factor on its head.

[ Parent | on HN ]
Re:BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete... by hsolatges on Sunday June 23, 2024 @07:17AM (#40766559)
Wow! BMW owners* are dicks. Mindblowing.

* New BMW thermic cars owners. We are in 2024 folks.

[ Parent | on HN ]
Re:BMW's CO2 Emissions Scoreboard Backfires, Drivers Compete... by more_corn on Monday June 24, 2024 @01:24AM (#40772829)
BMW utterly failing to understand their customer base.
[ Parent | on HN ]