I can see this chip being used instead of "system on chip" (SoC) designs. Namely GA144 + a general purpose processor (if the "business logic" of the application is too large/complicated for a GA144).
When you look at typical ARM-based SoCs, a lot of the integrated controllers are just bit-banging stuff from and to peripherals. But this is all carved in silicon, and to maximize flexibility you have a lot of additional complexity (both for the chip and the programmer) for configuration. Plus, because those chips are often used in mobile computing, you have a lot of complexity to power up and down unused parts.
It seems to me that a GA144 or two, you have more flexibility (because it's all software) and low-power usage (due to its design). What this chip probably needs is libraries to talk to common peripherals (I2C, SPI, SSC, SD card controlers, LCD controlers, flash controllers...).
https://www.greenarraychips.com/
Apparently they had angel funding of some sort at some point.