To a first approximation, I expect companies to spend nothing on AI and get put out of business if they are in a sector where AI does well. Over the medium-long term the disruption looks so intense that it'll be cheaper to rebuild processes from the ground up than graft AI onto existing businesses.
https://archive.ph/h6QW7#selection-2069.305-2077.1
https://www.bloomberg.com/opinion/articles/2024-06-20/google...