I mean, it’s a joke based on the fact that they have tricked their customers into obsessively buying upgrades, which makes the revenue stream very service-like, but it loses its punch when you explain it.

What is the trick? every 2-3 years Apple usually has hardware improvements motivating it. Is the trick just making better products?

For me I got a 14 for upgraded GPS and satellite, no plans for a 15. My dad is on a 12 and my mom a 10 and totally content. I think my brother has an 11. Most people I know don’t obsessively buy upgrades and those I know who do are actually split between Apple and android- and do it with other things too ie it’s the personality behind it not the company “tricking” them. Some ppl even do it with cars wanting the latest

Never mind. This joke is not meant for you.