Apple announced RCS with a whimper when it should have been a bang

Re:Apple announced RCS with a whimper when it should have be... by exabrial on Saturday June 15, 2024 @01:59PM (#40691432)

I'm guessing/speculating, so don't take this too seriously... I imagine they announced it with a whimper because:

1. Likely setting expectations. Expect: minimal, annoying, malicious, compliance

2. To relieve some regulatory pressure while actually accomplishing nothing

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Re:Apple announced RCS with a whimper when it should have be... by colejohnson66 on Saturday June 15, 2024 @02:04PM (#40691463)

3. They said last year that they were adding RCS, so announcing it again is pointless.

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Re:Apple announced RCS with a whimper when it should have be... by MBCook on Saturday June 15, 2024 @03:08PM (#40691962)

The WWDC keynote is mostly about new shiny stuff to tell people all the cool stuff coming to their phone and why they may want to buy a better one (Apple Intelligence this year).

As you pointed out it’s not new information. And “doesn’t suck as much” is not exactly high marketing copy. They put it on one of their slides of random features coming to the new OS so people would know it’s there but didn’t spend any time on it.

I agree with you, they weren’t trying to hide it. It just wasn’t that interesting compared to everything else they were doing that no one knew about (outside of perhaps the rumor mill).

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Re:Apple announced RCS with a whimper when it should have be... by servus45678981 on Sunday June 16, 2024 @11:13AM (#40697666)

The WWDC is a public developer conference, but I hope you get well soon.

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