In this case though, it's preventing the people from sharing things easily. It's not "Nintendo can't have a free account", it's "Nintendo's users can't post screenshots from Smash Bros without jumping through extra hoops".

Except these integrations are used by the end users to post content to Twitter. If you really wanted to squeeze end users you could make them connect a premium account or something, but charging the console maker for the consumer's use of the integration is just stupid.

The devil doesn't operate on the basis of "If" though.

Far too much of the Twitter takeover debacle has involved self-appointed Musk whisperers to translate his diffuse ramblings into something resembling a coherent business strategy. That ship sailed when $54bn in cash changed hands for a perma-unprofitable social media site full of anonymous, untargetable users.

Take out the enterprise spam, and you'll be left with celebrity spam, Youtuber spam, Hustlebro spam, crypto spam....the list goes on.

Most social media content is spam, not organic content posted 'just because'.