So you're saying there should be a lot of Canadian brands on their list? Should they change the criteria for "global", sort by something else than "brand value", or have they miscalculated the value of all those Canadian brands? Here's the target of the "Methodology" link above the table: http://www.businessweek.com/magazine/content/07_32/b4045421....

As far as RIM goes, I can only ask if it isn't more of a single product than a brand worth billions? I can't comment much as Blackberries aren't used in this corner of the world if they're even available. The local alternative (ie what people in the management want) must be the Nokia Communicator line of devices.