So you're saying there should be a lot of Canadian brands on their list? Should they change the criteria for "global", sort by something else than "brand value", or have they miscalculated the value of all those Canadian brands? Here's the target of the "Methodology" link above the table: http://www.businessweek.com/magazine/content/07_32/b4045421....

As far as RIM goes, I can only ask if it isn't more of a single product than a brand worth billions? I can't comment much as Blackberries aren't used in this corner of the world if they're even available. The local alternative (ie what people in the management want) must be the Nokia Communicator line of devices.

So are you telling me that Merril Lynch is more famous than Pepsi and Nike?!?!

Generally, you don't build brands to become famous, you build brands to create value for your customers, you, and your investors.

Pepsi sells sugared water. Nike sells shoes.

Merrill Lynch takes money and turns it into more money and is rather well known for doing so. It makes sense to me that there is more money in the financial business than in the shoe business.