I'm glad Microsoft is making changes, but I wonder how much is out of fear for their reputation and how much is just to try and comfort people and get the news to stop talking about it so that everyone doesn't just disable it as soon as it rolls out.
A reply about tangible products that people can choose to purchase or choose not to purchase is not a response to the comment I am making. These are examples of conscious choices, coupled with payment.
With few exceptions, non-enterprise Windows users are not consciously choosing to purchase a Windows license. They are choosing to purchase a computer. The decision to purchase a Windows license was made by the OEM. If we ask these computer purchasers what they bought, they are likely to describe a tangible product, e.g., "I bought a computer", not a license to use an operating system.
If something is wrong with the computer, then the purchaser can generally contact the seller/manufacturer for redress. But when the problem is with Windows, consumers generally do not contact Microsoft. Instead they complain into the ether.
Good luck enforcing warranties or products liability laws against Microsoft with respect to a free copy of non-enterprise Windows that was pre-installed on a computer. Windows can be broken six ways to Sunday, it can be a defective "product", and Microsoft can take its time fixing the problems, or even just leave them as is.
No need to pay for being the target of surveillance. The "products" are free.
1. Unless we count the telemetry and "auto-updates". Users never asked for this stuff though, it is not initiated by them. This "product" is broken on delivery hence the alleged need to keep "fixing" it by remotely installing more software, presumably that isn't broken and will not used for surveillance, on peoples' computers. All for free. There is no money to refund if the "product" does not work as expected.