Oh, yes. It's bad that the two biggest desktop OS vendors seem to be working in lock-step against user choice. Apple always seems to do it first, then Microsoft copies it in a more extreme, yet hamfisted way.

Apple also nags you to upgrade the OS, but they do it subtly, in a notification that is annoying but not that intrusive and it's dismissible. Microsoft barrels in and says "Hey, I wanna do that too!" but instead throws up trashy full-screen popups and "warnings" to the user (as if the user is a naughty puppy).

Apple really wants you to have an Apple ID, too, and has various subtle ways of reminding you just how much of a sad person you are for not having one. Microsoft then comes barreling in with "Hahah! We're going to FORCE you get a Microsoft ID, and require you to use it to log in to your own PC! Howbout that!?"